Coolhunt: HoneyPie Middelburg

What it is

When I studied to be a managementassistent I had an high tea with some of my classmates in Middelburg. HoneyPie is a little restaurant where you can have a drink or enjoy an high tea. HoneyPie is a very small place. Every table has different chairs, everyone drinks tea from different cups and all the plates are very different. HoneyPie does not have one pair of tableware. When you are at HoneyPie you are really relaxed because it feels like your at home. You nearly see the employees of HoneyPie, they just do not want to bother you.

Why it is cool

HoneyPie is cool because it adapts to the trend “Experience Economy”. It especially adapts to phase two of the experience economy, living room society. You really feel comfortable when you are here because it really feels like your in someones living room.


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