What it is
When I was in Breda with school, I saw this restaurant called Sultan. Sultan is a restaurant with Arabic specials. Not only the food is Arabic. You can sit on lounges that look Arabic, you can smell the typical arabic smell and there is Arabic music. There are also live performances with belly dancers, Arabic singers and even fireworks. When you are in here, you really feel like your in Turkey or another Arabic country.
Why it is cool
It is cool because the concept is carried through everything you see, hear, taste and smell. Sultan adapts to the trend “Experience Economy” and especially to “Authenticity” because everything in this restaurant is Arabic, even the chefs.