What it is?
Barton & Guestier is a worldwide trader of wine. They developed an educative packaging, on the packaging you can find a code. When you scan the code with your smartphone, you can see a page with al the information about the wine. On this page you can find which farmer made the wine, how they made the wine and when the wine is made. There are nineteen wines that have the new label.
Why it is cool?
I think the new labels of Barton & Guestier are cool because it adapts to the trend Total Transparency. It adapts to the trend because the labels show us how, where and when the wine is made. As a costumer you know exactly what the wine is made from, you know exactly what you are going to drink when you buy the wine.